Design & Branding

Many companies don't know what a brand brief is and/or don't have one. It is an often overlooked step in developing a company. The Brand Brief—also known as a Brand Foundation—should be used regularly to help distinguish yourself from your competitors and reinforce your company's personality.  In its essence, a Brand Brief is used internally as a reference point to embody the likeness of your company, brand, and personality.  It serves as the foundation for all branding efforts and provides a clear purpose and direction for internal teams as well as outside vendors assisting you in achieving your mission.

What is the Brand Brief used for?

• Current employees can use the Brand Brief as a guide for creating direction, meaning and promoting a consistent culture across the organization.
• When onboarding new employees the Brand Brief clearly explains what the company stands for and offers guidance for interactions with team members and customers alike.
• Executives, founders and team leaders find Brand Briefs helpful for putting their vision down on paper and easily disseminate this information out to their team.

Evolve, elevate and modernize your brand with a consistent look and feel across all your customer facing materials. Do it all at once, or slowly over time.  Brand identity elements vary drastically from business to business, let us put a package together to fit your specific needs. 

Branded elements may could include:

• Logo creation, evolution, or refining
• Responsive Websites
• Business Cards
• Printed Collateral
• Advertisements (Print and digital)
• Billboards
• Store Front Design
• Employee uniforms, hat, shirts, and safety gear
• Truck and Vehicle Art
• Customer Forms, Invoices, Billing Inserts, and Agreement Documents
• Bags and packaging
• Post cards, mailings, etc.
• Stickers, Magnets, Pens, Pencils, Water Bottles, etc.