Programming your website in a way that allows search engine spiders to access, categorize, and index the content on your site ensures all of our SEO tactics are as effective as possible. As an SEO best practice, we make sure your code is as error-free as possible and we follow guidelines for semantically correct markup. Clean, semantically correct code not only allows your site to load faster in major browsers, but also allows for faster indexing by the search engines such as Google, Yahoo! Bing and others.
Properly coding a website without ‘code bloat’ is an important step in an efficiently and effectively programmed website. Code bloat occurs when the amount of code on a page greatly exceeds the amount of human readable text on the page. Excessive code can get in the way of search engine spiders indexing your content, especially if your content is placed deep within your code structure, or buried inside tables, images or flash files. It’s harder – and sometimes even impossible – for search engine spiders to crawl the content of the page and determine its relevancy of the page if there is extraneous code in the way, or if there is little or no machine readable text at all. Furthermore, code bloat can create longer than normal download time, which can impact how search engines rank your site, and cause visitors to navigate away from your web page.
By correctly using semantic coding, style sheets and scripts, we can ensure that the content on your web pages is highly accessible to human and machine readers alike by:
- Optimizing code
- Making all content machine readable
- Correctly tagging page elements
- Creating a unique keyword-based URL for all pages