Social Media

Bright idea

How to work around the Google Analytics Account Limit

Account Limit Reached! You have reached the limit of 25 accounts. Please reach out to your Google Analytics support contact for assistance.

The problem seems daunting, but the solution is really quite simple and obvious (since we all have 20/20 hindsight). I know people that have set up individual Google accounts for EVERY client, but that ends up being a whole lot of user names and passwords to manage for no particular reason (like we don’t have too many already).

The Scenario: You use your Google account to manage Analytics for all of your clients.  After you try to create the 25th account, you get this message: “Account Limit Reached: You have reached the limit of 25 accounts. Please reach out to your Google Analytics support contact for assistance.” That is totally BOGUS!

The Solution: Use a secondary Google ID to create the “new account” for your new website’s analytics, then add your primary Google account as an administrator.  Now, you can log back in with your primary user account and delete the secondary account as a user.  Voila! You now have 26 Accounts in your Primary User ID’s Account list.

This 2 account solution works flawlessly to break the 25 account limit. It keeps everything under one roof, while still maintaining separate accounts able to be shared with clients who want to have administrator access, or transferred away if the client wants to take over complete control of it (a.k.a. transfer to another vendor).

Bravo! To Grant Bivens from Interworks Blog for explaining it in extreme detail here

Read more
woman-avatar-comparison

The Importance of a Good Gravatar

Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. Avatars help identify your posts on social media sites, blogs and web forums, so why not on any site?

Many sites today access the Gravatar system, so when you comment on a forum, or post on a friend’s blog, the icon next to your comment is the image that you want it to be, not just a generic icon.  You can help shape a more customized, personalized web experience for yourself and others.

If you don’t have one already, go to Gravatar.com to set up your account today.  It is a simple process and your Gravatar is linked to an email address.  You Gravatar account can handle multiple images and email addresses. It as a central place to facilitate your consistent visual brand identity on the web.

If you set up a Gravatar a while back and haven’t checked on it in a while, be sure to log in to your account and update your photo.  According to their recent blog post: “If you’re using a low-resolution image of yourself that you cropped from a friend’s Facebook photo two years ago, then it’s time for an update.” They are now set up to handle images up to 2048px!  The last thing you want is for your avatar image to look pixelated like it was taken from an 8-bit Super Mario Bros game.

It is also a good idea – when trying to present a professional appearance – to use a professional photo.  It is not that expensive to have a nice portrait taken of you, and it will look much more professional than a cellphone snapshot. Let me know if you need help getting that image to look perfect or contact your favorite photographer.

Good luck and I hope to see you and your Gravatar soon!

Read more

Google me.

In 2010, people googled the word “google” over 615 MILLION times according to comScore’s 2010 digital year in review. This suggests that people in general don’t like to use the browser address bar.  After all, “http://www” is not a very user friendly string of characters.  “Is that two colons and one forward slash…or was it two forward slashes and then a colon..or was it a back slash and a semi-colon?!”  Just looking at the many emails I get every day, people often have a hard enough time spelling their own name, let alone remembering how to properly format the syntax of a Uniform Resource Locator (URL).

So what does this mean for me? It means that first and foremost, before you start worrying about targeting keywords for your products and services in organic search engine rankings, you need to make sure that your company name and or URL itself is searchable. For the most part, this is relatively easy to do, and the search engine algorithms normally account for this.  For example, if you search for hats, in the top 5 results you get www.hats.com.  The same result happens when you search shoes or belts – www.shoes.com or www.belts.com will show up in the top 5 results.  But when you search for couches, www.couches.com is not in the top 5 results.  This poses a problem for the people that – although they have your URL, don’t know how to use it.

The above statistic barely holds a candle to the nearly TWO TRILLION searches for  the phrase “facebook.”  in 2010, Facebook grew to the 4th most visited web property.  3 out of every 4 internet users visits Facebook at least once per month. comScore 2010 Year in review also reports that “Facebook accounted for 10 percent of U.S. page views in 2010, while three out of every ten Internet sessions included a visit to the site.”

Facebook is a great place to expand your marketing efforts to. Find your ‘fans’ and enable them to help you spread the word about your product or service.  Obviously ALL your customers aren’t reachable there, but reaching out to the ones that are there is a great piece to a comprehensive marketing campaign.

Go ahead and Google me. You should get a few valid results.

Read more

Hits don’t hurt and impressions don’t last.

In the world of websites...impressions lead to hits, not the other way around.When looking into an online advertising program, it’s good to know the lingo before you start. Here are a few terms you should know to get you on your way.

Clicks: A click is when a user actually CLICKS on your web ad. This click normally goes directly to your homepage, or to a landing page you have set up for that specific ad or marketing campaign. Normally this statistic is counted on the site where the ad is placed, so even if the ultimate destination (your web site) is down, doesn’t load correctly, takes too long to load, or the user cancels the action and goes somewhere else, the click still counts as a click. (Normally a click is registered at the exact moment the user releases the mouse button – thus it goes ‘click’, or maybe it goes clack, but I digress…). This method of ad tracking is commonly used because it is easy, simple and does not require tracking code on YOUR website (only on the site where the ad, banner, or link is placed.)

Impressions: Impressions are the number of times an image, ad or link is displayed. In most cases tracking impressions requires access to the site that is serving the ad.

Click Through Rate (CTR): Click Through Rate is one of the vital statistics that you should be aware of. To find your CTR, you divide the number of users who clicked on your ad (clicks) by the number of times the ad was shown (impressions)  For example, if your ad was shown 100 times on a website and 1 person clicked on it, then the CTR is 1 percent. This statistic helps you determine if your advertising campaigns are effective. There are many factors involved in determining the effectiveness of of an (target audience, the content of the ad, position of the ad, etc).

Okay, so what’s a ‘hit’?

Hits: A hit is when a user actually LANDS on one of your web pages. Hit counts tally the traffic your page or site receives. Google Analytics uses the terms “Visits” and “Pageviews”to refer to variations of the “hit.” A visit is a unique person who comes to your website as a whole. A pageview is when an individual page on your website is viewed by a visitor. If you are trying to determine the success of a banner ad through hits, then you need to have a separate landing page set up, so hits from that particular ad are gong to a unique page, often called a “landing page,” and not just directing visitors to the home page.

Read more

Social Media and Blogging

As time progresses i find my self more and more embedded in social media sites. Clients often rely on me as their authority and the subject. I often differentiate my updates on Facebook from other networking sites like Linked in or Twitter.

All in One

Some people prefer to have a one point system to take care of all their social media in the same place. Fortunately, there is one easy way to update all of your social media from ANYWHERE – by using Ping.fm. Ping.fm is a simple and FREE service that makes updating your social networks a a snap! “Post From Anywhere » To Anywhere” is their slogan – use your phone, email, IM or one of another 3rd party application and your message will be posted to any or all your choice of social networks on their “mega list”.

An alternate service is Hellotxt which allows you to do the same thing for the same price (FREE)  I am not sure which one is better, but if you have experience with one or the other, please let me know.

Stick and Move

If you are just sticking to one network or another, you can always use an app on your mobile phone to do so:

For the iPhone / iPad:

For the Blackberry:

Blogging

If you are a blogger (like me)  and want to automatically post your blogs to your various networking sites, you can use one of these plug ins:

How to Link Twitter and Facebook

If you want to b eable to update your twitter account with your facebook status, simply install the Twitter application and allow it to make updates for you.  It’s as simple as that!

Add your Linkedin profile to Facebook

This application is available to people who want to post their Linkedin profile on Facebook. They also provide detailed step by step instructions on how to use the app.

Add the Twitter app to LinkedIn

If you are a Linkedin Buff and want to track twitter through the Linkedin interface, simply install this app and it all comes together.

I hope all these links were helpful and informative.  If you have any questions, don’t hesitate to ask!

Read more