Design

QR Code it

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What can a QR Code do? A lot of people don’t know this, but QR Codes are actually old technology.  The QR code system was invented in 1994 by Toyota‘s subsidiary, Denso Wave. Its purpose was to track vehicles during manufacture; it was designed to allow high-speed component scanning. With the advent of the smart […]

Advertising

Still cuckoo after all these years

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Do you ever wonder if your advertising and marketing campaign is getting old and stale? Do you feel like you need to have a new image or a new look to help boost sales? Perhaps your brand needs an evolution, not a revolution. Since 1962 Sonny the Cuckoo Bird has been cuckoo for Cocoa Puffs, […]

Marketing

Google me.

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In 2010, people googled the word “google” over 615 MILLION times according to comScore’s 2010 digital year in review. This suggests that people in general don’t like to use the browser address bar.  After all, “http://www” is not a very user friendly string of characters.  “Is that two colons and one forward slash…or was it […]

Advertising

Hits don’t hurt and impressions don’t last.

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When looking into an online advertising program, it’s good to know the lingo before you start. Here are a few terms you should know to get you on your way. Clicks: A click is when a user actually CLICKS on your web ad. This click normally goes directly to your homepage, or to a landing […]

Advertising

They’re using my photo! Inconceivable!

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I know you licensed that image, but I don’t think it means what you think it means. Have you ever seen an advertisement and done a double-take because you KNOW you’ve seen that image somewhere before?  Well, you probably have.  With the advent of low-cost royalty-free stock photography, this phenomenon is happening more and more. […]

Marketing

Failure is the path of least diligence

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It is a good thing that I’m not a landlord chasing people for rent payments.  Apparently, these days that is the path to failure. (wah wah wah) There is the  possibility that this fortune is supposed to say what it says and imply that you will fail if you are always renting a property, I […]

Marketing

Don’t confuse your sources.

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I have heard many people say “the definition of insanity is doing the same thing over and over again and expecting different results.” This is not true.  The aforementioned quote is primarily attributed to Albert Einstein, but this and other variations of the quote have been attributed to others as well including Benjamin Franklin, an […]

Advertising

For all intents and purposes: Stop. Think, then speak.

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I often hear people misquote this phrase and say “for all intensive purposes.” Ironically, they are often using the phrase to make themselves sound more educated and articulate, but misquoting a phrase does the exact opposite. The phrase “For all intents and purposes” means: for all practical purposes, or in every practical sense. If you […]

Advertising

Nothing left to take away

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Use a strong voicing. The phrase “I think” is quite often superfluous in any essay or article, since the author wrote the article one can only assume that EVERYTHING in the article is subject to that person’s bias and opinions, unless quoted or footnoted. The same might also be said for the phrase “I know,”  […]