Design

QR Code it

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What can a QR Code do? A lot of people don’t know this, but QR Codes are actually old technology.  The QR code system was invented in 1994 by Toyota‘s subsidiary, Denso Wave. Its purpose was to track vehicles during manufacture; it was designed to allow high-speed component scanning. With the advent of the smart […]

Design

The Importance of a Good Gravatar

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Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. Avatars help identify your posts on social media sites, blogs and web forums, so why not on any site? Many sites today access the Gravatar system, so when […]

Design

Great Logos

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I am always on the look out for great logos. Today I came upon the Meat Eater logo (http://themeateater.com) Although the logo as a whole with it’s morbid skull with fork-antlers is in a vertical format which I usually recommended against for my clients because it sometimes can limit size and placement in print and […]

Design

Evolution of Brand

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Here is a great visual comparison by Stock Logos of some of the world’s top brands’ original logo vs. their current logo.  Many of the companies logos have evolved to be similar to their original brand, and some have decided to change direction completely.  What is missing from this  chart are the intermediate logos which […]

Design

Hue / Saturation Adjustments in Illustrator CS 5

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I normally create my website designs in Photoshop – mostly because I find the pixel based platform the most conducive to HTML conversion.  However, when the time comes to carry a client design over to print in a brochure or large format sign, I rely on Illustrator and InDesign to construct the design files to ensure […]

Design

Fonts and Quotes

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I consider myself an avid typographer. Fonts and type have always intrigued and interested me.  A typeface can completely change the feeling and meaning of words. I have typography running through my veins – my blood type is HELVETICA. (true story) Fonts.com just sent me their newsletter and the opening featured font was Rabenau.  The […]

Design

Paper Savvy

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A lot of people think of me as the go-to “web guy.”  Maybe it’s because I started typing my school papers in the 5th grade on an Apple IIe.  Maybe it’s because I dream in HTML. Maybe it’s because I wish life had a “refresh” button like my favorite internet browser. Or maybe it’s just […]

Design

Unlinking Text Boxes in InDesign CS5.5

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During one of my recent projects for Creating WE I set up a document with linking text boxes. Well, as the project progressed, the text in the boxes changed from body text to headline text and then into image captions. At that point, it no longer made sense to have all the text boxes linked […]