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Narcissism

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Narcissism as a word is notable for having two different letters representing the s sound, while the letter s represents two different sounds. Amazing! Thank you Visual Thesaurus Word of the Day!

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Still cuckoo after all these years

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Do you ever wonder if your advertising and marketing campaign is getting old and stale? Do you feel like you need to have a new image or a new look to help boost sales? Perhaps your brand needs an evolution, not a revolution. Since 1962 Sonny the Cuckoo Bird has been cuckoo for Cocoa Puffs, […]

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i.e., e.g., a.k.a. – WTF?

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Here are three abbreviations that are commonly mixed up.  For your reference, I have listed what they  mean, and how they are supposed to be used. Good Luck and happy writing! i.e. – This abbreviation is from the Latin id est, which means “that is.” When written in English it can be read aloud as […]

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Hits don’t hurt and impressions don’t last.

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When looking into an online advertising program, it’s good to know the lingo before you start. Here are a few terms you should know to get you on your way. Clicks: A click is when a user actually CLICKS on your web ad. This click normally goes directly to your homepage, or to a landing […]

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They’re using my photo! Inconceivable!

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I know you licensed that image, but I don’t think it means what you think it means. Have you ever seen an advertisement and done a double-take because you KNOW you’ve seen that image somewhere before?  Well, you probably have.  With the advent of low-cost royalty-free stock photography, this phenomenon is happening more and more. […]

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For all intents and purposes: Stop. Think, then speak.

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I often hear people misquote this phrase and say “for all intensive purposes.” Ironically, they are often using the phrase to make themselves sound more educated and articulate, but misquoting a phrase does the exact opposite. The phrase “For all intents and purposes” means: for all practical purposes, or in every practical sense. If you […]

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Nothing left to take away

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Use a strong voicing. The phrase “I think” is quite often superfluous in any essay or article, since the author wrote the article one can only assume that EVERYTHING in the article is subject to that person’s bias and opinions, unless quoted or footnoted. The same might also be said for the phrase “I know,”  […]