Square BlogInsight, news and reviews

If you want a website and you need it tonight…Square Squared

“If you want a website and you need it tonight…Square Squared.”  Those are the famous first lines of our company theme song.  Not all companies have a theme song, but we are fun, innovative and creative team, and we thought, “Hey, why not make a theme song and music video to promote our brand?”

So, we wrote a song, performed it and recorded it along with produced a music video for you tube.  It’s a fun and different way to help get the message out.

Below are the complete set of lyrics, and a link for the video. Enjoy!  Give us a call if you need a creative way to get your message out there, either through a website, video, or if you want to brainstorm for something else that will fit your company and brand best.

<iframe width=”420″ height=”315″ src=”https://www.youtube.com/embed/sd3CTdA1cgg” frameborder=”0″ allowfullscreen></iframe>

If you want a website and you need it tonight…Square Squared.
If your site that was done, was by your neighbor’s son…call Square Squared.
Get it right. Get it right. Get it right…Square Squared

If your logo and brand were drawn with a crayon… Square Squared
If your graphics just suck or your marketing’s muck…Square Squared.
Get it right. Get it right. Get it right…Square Squared

Fair’s fair, call Square Squared
for digital graphics and website care.
Call us 24/7 and we might be there
burnin’ the midnight oil in our underwear
and say, “Have no fear, we’ll take care of that snare,
and get you up and running before daylight’s here.”

If your logo and brochures are just a mess,
Lynn will come to your office in a Pucci dress
and say, “We’ll take care of these items, but I must confess
there’s a little bit of money that you must invest –
and in no time flat you’ll be a lot less stressed
makin’ tons of loot with a look that’s fresh.”

But that’s not all that we can help you do
Social media, videos and outdoor too,
wrap your truck in art
make your store front smart
get your business card lookin’ oh so sharp
We’re never mean, we’re green, check out our new routine
and you’ll always love working’ with the Square Squared Team.

If you need an ad to be proud and stand out from the crowd…Square Squared
If your look needs repair, some umph and some flair…Square Squared
Get it right. Get it right. Get it right…Square Squared

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QR Code it

What can a QR Code do?

A lot of people don’t know this, but QR Codes are actually old technology.  The QR code system was invented in 1994 by Toyota‘s subsidiary, Denso Wave. Its purpose was to track vehicles during manufacture; it was designed to allow high-speed component scanning. With the advent of the smart phone and the capability of such devices to easily read and process these barcodes anywhere, at any time, their potential and use began to blossom.

A QR code is literally a bridge to connect the “real world”  with the “digital world.”  You can’t put “Click here” on a t-shirt or printed brochure, but a QR code gives you virtually the same benefit.  “Scan here” and visit the online destination of my choosing. Basically, anywhere a website button could take you, a QR code can bring you to the same place.

We often generate QR Codes for our clients to place on cards, ads, stickers, or T-Shirts. It can store text, a URL, contact information, phone numbers, SMS whatever. I have used them to link directly to websites, Facebook pages, and even PayPal payment screens.

The possibilities are endless.

The best place I have found to go to generate your code, simple, easy, and free is: https://www.the-qrcode-generator.com/

Good luck, and happy scanning!

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Internet Visibility

Staying Visible

The best way to make sure your website stays visible on the internet is to keep your website fresh with valid, relevant content.  In addition, it is important that you submit your website to the major search engines and internet directories, including:

  • Google™
  • Google Places™
  • Google Mobile™
  • Bing™
  • Yahoo!®
  • Twitter®
  • Facebook®
  • CitySearch®
  • Foursquare™
  • YP.com
  • GPS navigation
  • MerchantCircle®

If you need help getting your site on any or all of these internet directories, please let us know.  We can help.


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Hummus is a holonym for itself

What’s a holonym?

A holonym is a word that names the whole of which a given word is a part.

Shirt is a holonyn for sleeve; Hat is a holonym for brim. Car is a holonym for chassis.  Hummus is a holonym for itself.

Why? Because the word “Hummus” is Arabic. It translates to chickpea, or garbanzo in English.  In English, hummus is a (delicious) paste made from chickpeas and other ingredients, it is the whole and it is the parts. A lone holonym.


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A picture is worth a thousand words, and a good video is priceless

A good promotional video can add volumes to help seal the deal. It makes yourself look more professional, more knowledgeable and if done well, can truly showcase what the customer needs to see.  Here is a video that one of our clients did, Judith E. Glaser, Chairman & Co-Founder of The Creating WE Institute and Author of Conversational Intelligence, among other fabulous leadership books. We are proud to be able to showcase it on her websites, and on ours.

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Bright idea

How to work around the Google Analytics Account Limit

Account Limit Reached! You have reached the limit of 25 accounts. Please reach out to your Google Analytics support contact for assistance.

The problem seems daunting, but the solution is really quite simple and obvious (since we all have 20/20 hindsight). I know people that have set up individual Google accounts for EVERY client, but that ends up being a whole lot of user names and passwords to manage for no particular reason (like we don’t have too many already).

The Scenario: You use your Google account to manage Analytics for all of your clients.  After you try to create the 25th account, you get this message: “Account Limit Reached: You have reached the limit of 25 accounts. Please reach out to your Google Analytics support contact for assistance.” That is totally BOGUS!

The Solution: Use a secondary Google ID to create the “new account” for your new website’s analytics, then add your primary Google account as an administrator.  Now, you can log back in with your primary user account and delete the secondary account as a user.  Voila! You now have 26 Accounts in your Primary User ID’s Account list.

This 2 account solution works flawlessly to break the 25 account limit. It keeps everything under one roof, while still maintaining separate accounts able to be shared with clients who want to have administrator access, or transferred away if the client wants to take over complete control of it (a.k.a. transfer to another vendor).

Bravo! To Grant Bivens from Interworks Blog for explaining it in extreme detail here

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The Importance of a Good Gravatar

Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. Avatars help identify your posts on social media sites, blogs and web forums, so why not on any site?

Many sites today access the Gravatar system, so when you comment on a forum, or post on a friend’s blog, the icon next to your comment is the image that you want it to be, not just a generic icon.  You can help shape a more customized, personalized web experience for yourself and others.

If you don’t have one already, go to Gravatar.com to set up your account today.  It is a simple process and your Gravatar is linked to an email address.  You Gravatar account can handle multiple images and email addresses. It as a central place to facilitate your consistent visual brand identity on the web.

If you set up a Gravatar a while back and haven’t checked on it in a while, be sure to log in to your account and update your photo.  According to their recent blog post: “If you’re using a low-resolution image of yourself that you cropped from a friend’s Facebook photo two years ago, then it’s time for an update.” They are now set up to handle images up to 2048px!  The last thing you want is for your avatar image to look pixelated like it was taken from an 8-bit Super Mario Bros game.

It is also a good idea – when trying to present a professional appearance – to use a professional photo.  It is not that expensive to have a nice portrait taken of you, and it will look much more professional than a cellphone snapshot. Let me know if you need help getting that image to look perfect or contact your favorite photographer.

Good luck and I hope to see you and your Gravatar soon!

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Great Logos

Logo from meateater.com

I am always on the look out for great logos. Today I came upon the Meat Eater logo (http://themeateater.com)

Although the logo as a whole with it’s morbid skull with fork-antlers is in a vertical format which I usually recommended against for my clients because it sometimes can limit size and placement in print and signage instances, I found the typography to be clever and very note worthy.

The two words “meat” “eater” are legible and visible when read vertically AND horizontally. The fact that the designer picked up on this and was effectively able to articulate the duality of the relationship between the two words is very admirable. I give the meat eater logo two thumbs up!

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Evolution of Brand

Here is a great visual comparison by Stock Logos of some of the world’s top brands’ original logo vs. their current logo.  Many of the companies logos have evolved to be similar to their original brand, and some have decided to change direction completely.  What is missing from this  chart are the intermediate logos which in many cases show how the logos didn’t jump to seemingly unrelated ideas, but actually evolved over time to become what they are today.

Two examples of this would be the Shell logo

Shell Logo Evolution

…and the Mazda logo

Logo Evolution Mazda

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True Colors: What Your Brand Colors Say About Your Business Infographic


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