April 2011

i.e., e.g., a.k.a. – WTF?

Calvin (from Calvin and Hobbes) is confusedHere are three abbreviations that are commonly mixed up.  For your reference, I have listed what they  mean, and how they are supposed to be used. Good Luck and happy writing!

i.e. – This abbreviation is from the Latin id est, which means “that is.” When written in English it can be read aloud as the letters “I – E,” or replaced with the words “that is to say.” It is used to add additional explanatory information to a sentence or to say it in a different way.

I like my coffee black and sweet, i.e., no milk and two sugars.

e.g. – This abbreviation is from Latin exempli gratia, which means “for the sake of an example.” When written in English it can be read aloud as the letters “E-G” or replaced with the words “for example.” It is used to give actual examples of what is being written about. (A good mnemonic to remember this one is that you use it for EGGsamples)

Learning a foreign language can help you get ahead in life; e.g. Spanish, French, Chinese.

a.k.a. – This abbreviation is not from Latin, but merely a shortening of the words “also known as.” It is used to describe aliases, nicknames, working names, alternate names, pen names and pseudonyms. Don’t be tempted to use this abbreviation when you actually mean to use one of the other two listed above. When using this in your writing, just replace it with the words “also known as” if it still works, then you probably are using it correctly; if it doesn’t work, then you probably mean to use i.e. or e.g.

I like to eat those big, sloppy McDonalds burgers a.k.a. The Big Mac.

 

 

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Load content to the clipboard

I have been looking for a solution to load a block of text to a client’s clipboard at the click of a button; basically I needed a way to “copy” text for pasting without having to actually select and copy it.

Most of the solutions that are available are NOT cross browser compatible. I have looked at  different Javascript, jQuery, and Flash based systems, but all of them were older and were lacking cross-browser compatibility.

Two of solutions that didn’t work:

The solution that does work:

Let me know if you need help getting something like this to work on your website.

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Hits don’t hurt and impressions don’t last.

In the world of websites...impressions lead to hits, not the other way around.When looking into an online advertising program, it’s good to know the lingo before you start. Here are a few terms you should know to get you on your way.

Clicks: A click is when a user actually CLICKS on your web ad. This click normally goes directly to your homepage, or to a landing page you have set up for that specific ad or marketing campaign. Normally this statistic is counted on the site where the ad is placed, so even if the ultimate destination (your web site) is down, doesn’t load correctly, takes too long to load, or the user cancels the action and goes somewhere else, the click still counts as a click. (Normally a click is registered at the exact moment the user releases the mouse button – thus it goes ‘click’, or maybe it goes clack, but I digress…). This method of ad tracking is commonly used because it is easy, simple and does not require tracking code on YOUR website (only on the site where the ad, banner, or link is placed.)

Impressions: Impressions are the number of times an image, ad or link is displayed. In most cases tracking impressions requires access to the site that is serving the ad.

Click Through Rate (CTR): Click Through Rate is one of the vital statistics that you should be aware of. To find your CTR, you divide the number of users who clicked on your ad (clicks) by the number of times the ad was shown (impressions)  For example, if your ad was shown 100 times on a website and 1 person clicked on it, then the CTR is 1 percent. This statistic helps you determine if your advertising campaigns are effective. There are many factors involved in determining the effectiveness of of an (target audience, the content of the ad, position of the ad, etc).

Okay, so what’s a ‘hit’?

Hits: A hit is when a user actually LANDS on one of your web pages. Hit counts tally the traffic your page or site receives. Google Analytics uses the terms “Visits” and “Pageviews”to refer to variations of the “hit.” A visit is a unique person who comes to your website as a whole. A pageview is when an individual page on your website is viewed by a visitor. If you are trying to determine the success of a banner ad through hits, then you need to have a separate landing page set up, so hits from that particular ad are gong to a unique page, often called a “landing page,” and not just directing visitors to the home page.

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